Please Join Us on April 25, 2013
Ten Things Investors Should Know Today
It’s true for all of us: Our perception influences our decisions. However, what we perceive isn’t always what’s really going on. Today many investors seem to be acting based on their perceptions of what’s happening in the economy and the markets, but those notions don’t necessarily match up to what our top strategists are observing in the markets and economy. For the full report, click below.
Insourcing at Ford? What’s Next?
Late last year, when the presidential candidates were debating the problem of American outsourcing, the Ford Motor Company started insourcing—at least when it came to casting their commercials. To promote the new Escape, the company featured actual employees who, according to Ford’s website, “went further in designing and engineering the popular, small SUV.” Whether or not you believe the Nielsen Automotive ratings proclamation that the initial Escape ad had “a high breakthrough rate, memorability and brand communication,” it’s clear that whatever Ford is doing, it’s working. In fact, if they decide to continue to use employees in their ads, they’re soon going to have a much larger pool of “actors” to choose from. READ MORE…


